Alisha Marie, Jacques Slade, and Kati Morton on YouTube burnout

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Burnout is not a YouTuber's problem as much as a modern condition. Overtime at McDonalds and Amazon is algorithmically calculated on short notice, a process called on-demand scheduling, and 41 million Americans are now "independent" workers.

The gig economy affects both Uber drivers and social media stars. They both work for opaque algorithms, with a feeling their job could disappear the second the platform decides to change. Meanwhile their public, personal brand -- quantified in a driver rating or view counts -- matters more than anything.

Read our full story on Engadget: https://www.engadget.com/2019/12/27/youtube-burnout-generation/

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