Get Good: AMD Radeon Marketing Friendly Fire & RDNA2 Competing vs. RTX 3000

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Previously, we ran one like this talking about how Intel keeps hurting itself with its marketing. Now, it's time to talk about how AMD needs to reach more than enthusiasts with its marketing.
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Watch our two recent Intel pieces on a similar topic:

Intel Won't Stop Talking About AMD CPUs - https://www.youtube.com/watch?v=aFHBgb9SY1Y
"Intel Really Screwed Up" - https://www.youtube.com/watch?v=keMiJNHCyD8

In this video, we're talking about AMD's current Catch-22 position: The company must announce something to keep people updated prior to the RTX 30 series launch, but at the same time, announcing with too few details will look weak and lend little confidence. Simultaneously, the company has had a habit of over-promising on its GPU marketing specifically, and doing this too frequently will turn people away. The NVIDIA RTX 3080 and RTX 3090 GPU reviews are close now, and so RDNA2 announcements need to get out there with some show of force if AMD hopes to reach the hold-outs in time.

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TIMESTAMPS

00:00 - AMD Announces Shot in Own Foot
02:48 - Buy RTX 3080 or Wait for RDNA2?
05:30 - The Tough Spot AMD Is In
07:49 - Fair Practices Between Companies & Important Competitors
09:45 - NVIDIA's Partners Losing Leverage
12:20 - AMD Competes on Price, NVIDIA Competes on Quality
14:16 - AMD CPU Brand Credibility, But GPUs Crying Wolf
16:16 - AMD's Recent History of GPU Launches
20:36 - Refresh & Half-Step Cycles Comparable to Intel 14nm
22:30 - AMD's Catch-22 for RTG Marketing

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Editorial, Host: Steve Burke
Video: Keegan Gallick
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